You can use H1, H2, and H3 tags to help search engines better understand what your content is about. We need to always keep our hand on the pulse, then, and adjust our work to the new challenges we're facing, to provide the best results possible for our clients. Why …

That's a major increase for a relatively simple step, so it's definitely worth your time to include. Your link should be a citation of facts originally posted on your site, using your site as an illustration of a point you made, or referring to your site as a source of …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Launched in April 2012 …

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Repetition produces patterns and patterns lead to observations. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …