On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Launched in April 2012 …

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Repetition produces patterns and patterns lead to observations. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …