The best way to know what you're up against is to simply search it. For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common …

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don't recognise and aren't interested in your brand. Posting regular content is key to building trust with search engines and your customers alike. A posting …

Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Google uses a variety of algorithms that are upgraded once or twice per year. Marketers conduct a SWOT analysis by studying the factors in the organization's internal and external environments. Visually, I prefer …

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made …

Increasing sales should be viewed as a by- Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for …

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the …

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The benefits of local SEO are endless …