So why would you use a tone of voice that's exactly the same from page to page? Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. A good seo company should not only …

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. If you focus on providing the …

Here's one technical issue to keep in mind: unlike body copy, quotes in headlines should always appear in single quotations, according to Associated Press Style. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. The destination address remains hidden in the text flow. Recently, I came …

At a bare minimum, include social sharing buttons on your content. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point to other locations on your site. Even if the goals of a site do not line up with what you're …