Here's one technical issue to keep in mind: unlike body copy, quotes in headlines should always appear in single quotations, according to Associated Press Style. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. The destination address remains hidden in the text flow. Recently, I came …

At a bare minimum, include social sharing buttons on your content. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point to other locations on your site. Even if the goals of a site do not line up with what you're …