Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. When you add a new page to your website under the blog section, for example, you add a …

A home page title tag is going to be much different than a blog post or product page. When domain names within the gTLD namespace reach their domain expiry date, they enter a so-called expired (or grace) period that lasts for 40 days (if the domain owner does not renew …

In an attempt to try make the content more readable but still stuffed with keywords, some people try to hide text all over their website. Search engine algorithms are continually updated to produce better results. In my opinion, it makes sense to update your structured data to JSON-LD. I'm on …

Social media was new and trying to establish itself. Create URLs containing words that describe the page, separated by hyphens. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Does anyone know where I can find the best new rocking …

Website crawl-ability and making a website searchable goes beyond making sure Google can "crawl" the website. Understanding how a website's users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user …