Digital experiments: Channel testing and link

The good news is that there are multiple ways to manually remove spam links from sites that are pointing to your website. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Try using several cities, in different parts of the UK, as a …

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How to learn about analytics in a few hours

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. To help boost your business' profile …

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Personalization counts: how does domain authority fit into this?

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Online video is huge and is only going to get bigger. You should also monitor trends to see what popular long tail …

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I urge you to think about plugins

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. These links help Google and other search engines determine your relative importance and to order search …

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The untapped goldmine of page rank

Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest to a local reader. That characteristic is an emotional hook. A good ranking site is more exposed …

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Don't forget about nofollow links

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. Today it takes a lot more effort for sites to be ranked well. In link analysis, search engines measure …

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