Create link-worthy content

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The benefits of local SEO are endless …

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Don't forget about nofollow links

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. Today it takes a lot more effort for sites to be ranked well. In link analysis, search engines measure …

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JavaScript can hinder crawling

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …

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Measure and Improve by paying attention to user generated content

Previously held positivefeelings about a company are quickly forgotten. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those who use the systems to gather information about products. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

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