You can add ALT text to the image, but ALT text is probably not as valuable as link text. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. The good old …

Marketing automation delivers nurture tracks triggered by prospects as they navigate through your marketing funnel. You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn't the best result …

Page loading times in both desktop and mobile has been a part of Google ranking factors for some time. When it comes to websites, people don't like waiting. The idea with green car parts such as the pièce auto compétition is that instead of using new energy to produce brand …

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Give users a good time on your site, and they'll gladly …

Label each graphic with an alt tag that includes your keyword phrase. Moz gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. A simple search on Google for leased line price …

In an attempt to try make the content more readable but still stuffed with keywords, some people try to hide text all over their website. Search engine algorithms are continually updated to produce better results. In my opinion, it makes sense to update your structured data to JSON-LD. I'm on …

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. I have a file made up entirely of negative reviews from customers panning businesses because they encountered inaccurate business hours on listings …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

Previously held positivefeelings about a company are quickly forgotten. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those who use the systems to gather information about products. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …