While it is important to include strong keywords in your content and not "over-optimize," there is nothing indicating that search engines favor a particular density. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a …

The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message. Being an authority in your niche is all about having the knowledge and expertise of the field you're in. Being so will help you gain the trust …

Website crawl-ability and making a website searchable goes beyond making sure Google can "crawl" the website. Understanding how a website's users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user …

Audit links back to your website and make sure they're primarily from trustworthy, reputable websites. Social media websites along with social bookmarking should be considered as well. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links …

Here's one technical issue to keep in mind: unlike body copy, quotes in headlines should always appear in single quotations, according to Associated Press Style. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. The destination address remains hidden in the text flow. Recently, I came …

At a bare minimum, include social sharing buttons on your content. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point to other locations on your site. Even if the goals of a site do not line up with what you're …