Quick tips regarding mobile search

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made …

more ...

I urge you to think about plugins

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. These links help Google and other search engines determine your relative importance and to order search …

more ...

JavaScript can hinder crawling

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …

more ...