Taboos about search engine spiders that you should know

A home page title tag is going to be much different than a blog post or product page. When domain names within the gTLD namespace reach their domain expiry date, they enter a so-called expired (or grace) period that lasts for 40 days (if the domain owner does not renew …

more ...

Write a 1000+ words article about onsite SEO

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Tailor your meta description to the website, and down to the page that is designed for your users. And always keep in mind user intent while …

more ...

How to learn about analytics in a few hours

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. To help boost your business' profile …

more ...


Quick tips regarding mobile search

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made …

more ...

I urge you to think about plugins

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. These links help Google and other search engines determine your relative importance and to order search …

more ...

JavaScript can hinder crawling

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …

more ...