It's a win-win strategy with an emphasis on web portals

The best way to know what you're up against is to simply search it. For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common …

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Why I hate sitemaps

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. If you focus on providing the …

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Digital experiments: Channel testing and link

The good news is that there are multiple ways to manually remove spam links from sites that are pointing to your website. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Try using several cities, in different parts of the UK, as a …

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Try to target a hungry crowd by paying attention to SEM

That's a major increase for a relatively simple step, so it's definitely worth your time to include. Your link should be a citation of facts originally posted on your site, using your site as an illustration of a point you made, or referring to your site as a source of …

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Digital experiments: Channel testing and keyword density

A good structure can help search engines understand your website. You're looking for any reasonable opportunity to get your content featured, so start with local SEO publishers who might be interested in your business, such as neighborhood communities or local news publishers. A car breaker yard, also known as a …

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I bet you didn't know this about LSI

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Launched in April 2012 …

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The professional approach to site submissions

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don't recognise and aren't interested in your brand. Posting regular content is key to building trust with search engines and your customers alike. A posting …

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Want a thriving business? Focus on web 2.0

Increasing sales should be viewed as a by- Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for …

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Citation consistency is a trust factor for Google

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. This is prominent real estate and the message featured here greatly impacts the searcher's decision on whether to click through to your site or move on to the …

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What have you tried that doesn't work?

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Relevance is the key issue when choosing the right keywords …

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Alt text makes for a better user experience

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Repetition produces patterns and patterns lead to observations. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want …

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