Create a search marketing strategy based on rankings

Online web advertising reaches younger, more internetsavvy consumers. To mark a link as a nofollow link, it gets rel=nofollow as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. The communications …

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The untapped goldmine of page rank

Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest to a local reader. That characteristic is an emotional hook. A good ranking site is more exposed …

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The lazy way to keyword density

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the …

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Create link-worthy content

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The benefits of local SEO are endless …

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Don't forget about nofollow links

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. Today it takes a lot more effort for sites to be ranked well. In link analysis, search engines measure …

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