Losing Focus on link building

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Quick tips regarding mobile search

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made …

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Want a thriving business? Focus on web 2.0

Increasing sales should be viewed as a by- Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for …

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I urge you to think about plugins

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. These links help Google and other search engines determine your relative importance and to order search …

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Create a search marketing strategy based on rankings

Online web advertising reaches younger, more internetsavvy consumers. To mark a link as a nofollow link, it gets rel=nofollow as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. The communications …

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The untapped goldmine of page rank

Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest to a local reader. That characteristic is an emotional hook. A good ranking site is more exposed …

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Acquiring future-proof links

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. I have a file made up entirely of negative reviews from customers panning businesses because they encountered inaccurate business hours on listings …

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Invest in walled garden sites

Website crawl-ability and making a website searchable goes beyond making sure Google can "crawl" the website. Understanding how a website's users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user …

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Measure and Improve by paying attention to inbound links

Audit links back to your website and make sure they're primarily from trustworthy, reputable websites. Social media websites along with social bookmarking should be considered as well. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links …

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Citation consistency is a trust factor for Google

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. This is prominent real estate and the message featured here greatly impacts the searcher's decision on whether to click through to your site or move on to the …

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How to deal with landing pages

Here's one technical issue to keep in mind: unlike body copy, quotes in headlines should always appear in single quotations, according to Associated Press Style. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. The destination address remains hidden in the text flow. Recently, I came …

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SEO is the most important thing you can do for your website

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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What have you tried that doesn't work?

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Relevance is the key issue when choosing the right keywords …

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The lazy way to keyword density

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the …

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Alt text makes for a better user experience

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Repetition produces patterns and patterns lead to observations. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want …

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Create link-worthy content

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The benefits of local SEO are endless …

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Don't forget about nofollow links

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. Today it takes a lot more effort for sites to be ranked well. In link analysis, search engines measure …

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JavaScript can hinder crawling

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …

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Measure and Improve by paying attention to user generated content

Previously held positivefeelings about a company are quickly forgotten. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those who use the systems to gather information about products. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

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