Citation consistency is a trust factor for Google

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. This is prominent real estate and the message featured here greatly impacts the searcher's decision on whether to click through to your site or move on to the …

more ...

How to deal with landing pages

Here's one technical issue to keep in mind: unlike body copy, quotes in headlines should always appear in single quotations, according to Associated Press Style. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. The destination address remains hidden in the text flow. Recently, I came …

more ...

SEO is the most important thing you can do for your website

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

more ...

What have you tried that doesn't work?

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Relevance is the key issue when choosing the right keywords …

more ...

The lazy way to keyword density

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the …

more ...

Alt text makes for a better user experience

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Repetition produces patterns and patterns lead to observations. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want …

more ...


Create link-worthy content

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The benefits of local SEO are endless …

more ...

Don't forget about nofollow links

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. Today it takes a lot more effort for sites to be ranked well. In link analysis, search engines measure …

more ...

JavaScript can hinder crawling

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As search marketers, we must …

more ...

Measure and Improve by paying attention to user generated content

Previously held positivefeelings about a company are quickly forgotten. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those who use the systems to gather information about products. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

more ...